Introduction
Hey there! So, you’re curious about freelance digital marketing? Great choice! Freelance digital marketing is all about being your own boss, working from anywhere, and diving into the vast world of online marketing. Imagine having the freedom to choose your projects, set your own schedule, and bring your creative ideas to life—all while helping businesses grow.
Why is this field booming, you ask? Well, the internet is the go-to place for just about everything these days. Businesses need to stand out online, and that’s where digital marketers come in. And with the rise of remote work, freelancing has become more popular than ever. Whether you’re looking to make a career switch or start a side hustle, there’s plenty of room for talented digital marketers in the freelance world.
In this article, I’ll walk you through what you need to know to thrive as a freelance digital marketer. We’ll cover the basics of what digital marketing involves, how to build a solid foundation for your freelance business, where to find clients, and tips for managing your projects and finances. Plus, we’ll dive into some real-life success stories to inspire you.
Ready to embark on your freelance digital marketing journey? Let’s get started!
Understanding Freelance Digital Marketing
Alright, let’s get into the nitty-gritty of freelance digital marketing. What exactly is it? Digital marketing is all about promoting products or services using the internet. It’s a broad field that includes everything from search engine optimization (SEO) to social media marketing, content creation, email campaigns, and pay-per-click (PPC) advertising.
As a freelance digital marketing, you’ll be tackling these tasks on your own, unlike working in-house or at an agency where you’d be part of a larger team. This means more freedom and variety in your work, but also more responsibility. You get to choose your projects, set your rates, and work with clients from all over the world. Sounds pretty exciting, right?
Now, let’s break down some key areas of digital marketing:
- SEO (Search Engine Optimization): This involves optimizing websites to rank higher on search engines like Google. It’s about making sure the right keywords, high-quality content, and technical elements are in place so people can find your client’s site easily.
- Content Marketing: This is all about creating valuable, relevant content to attract and engage an audience. Blog posts, videos, infographics—these are tools you’ll use to tell a brand’s story and build its presence online.
- Social Media Marketing: Here, you’re using platforms like Facebook, Instagram, Twitter, and LinkedIn to promote products or services. It’s about creating engaging content, running ads, and building a community.
- PPC Advertising: This involves paid ads that appear on search engines and other websites. You’ll manage ad campaigns, track performance, and tweak strategies to get the best return on investment for your clients.
- Email Marketing: Crafting emails that grab attention and drive action. You’ll be creating newsletters, promotional emails, and automated campaigns to keep audiences engaged and informed.
Why go freelance in this field? Well, freelancing gives you flexibility—you can work from a beach in Bali or your couch at home. You also get to pick the projects you’re passionate about and clients you enjoy working with. Plus, the variety keeps things interesting—you might be working on an SEO strategy for a local bakery one week and a social media campaign for a tech startup the next.
So, what do you need to get started? First, build a solid foundation of skills and knowledge. There are plenty of online courses and certifications available to help you master different areas of digital marketing. Next, create a strong online presence. Think of your website and LinkedIn profile as your digital business card—they should showcase your skills, experience, and personality.
Choosing a niche can also be a game-changer. Maybe you’re passionate about fashion, tech, or health and wellness. Focusing on a niche helps you stand out and become an expert in that area. And don’t forget to set up the tools and software you’ll need to manage your projects efficiently. Tools like Trello for project management, Canva for design, and Google Analytics for tracking your efforts can be incredibly helpful.
With a good foundation and the right mindset, you’ll be well on your way to thriving in the exciting world of freelance digital marketing. Ready to dive deeper? Let’s move on to finding and securing those all-important clients!
Building a Strong Foundation
So, you’re ready to jump into freelance digital marketing. Awesome! But before you start landing those high-paying clients, you need to build a solid foundation. Think of it as laying the groundwork for a successful freelance career. Here’s how to get started:
Acquiring the Necessary Skills and Certifications
First things first, you need to know your stuff. The freelance digital marketing world is vast and ever-changing, so continuous learning is key. There are tons of online courses and certifications that can help you get up to speed. Platforms like Coursera, Udemy, and LinkedIn Learning offer courses on everything from SEO to social media marketing. And don’t forget about certifications from Google Analytics, HubSpot, and Facebook Blueprint—they can really boost your credibility.
Developing a Professional Online Presence
Next up, you need a professional online presence. This is your digital storefront, so make it count. Start with a website. It doesn’t have to be fancy, but it should showcase who you are, what you do, and why clients should hire you. Include a portfolio of your work, client testimonials, and a blog if you’re into writing about industry trends.
Then, spruce up your LinkedIn profile. This is often the first place potential clients will check you out, so make sure it’s polished. Highlight your skills, experience, and any certifications you’ve earned. Don’t be shy about asking for recommendations from colleagues or clients—it adds social proof.
Choosing Your Niche and Target Market
Let’s talk niches. While it might be tempting to offer all digital marketing services to everyone, specializing can set you apart. Think about what excites you and where you have the most expertise. Are you passionate about helping small local businesses, tech startups, or maybe e-commerce brands? Choosing a niche helps you become an expert in that area, making it easier to market yourself and attract the right clients.
Setting Up the Necessary Tools and Software
Finally, arm yourself with the right tools. As a freelance digital marketing, you’ll wear many hats, from marketer to project manager. Here are a few must-haves:
- Project Management Tools: Trello, Asana, or Monday.com will help you keep track of tasks and deadlines.
- Design Tools: Canva is fantastic for creating social media graphics, while Adobe Creative Cloud is great for more advanced design work.
- Analytics Tools: Google Analytics is a must for tracking website performance. SEMrush and Ahrefs are awesome for SEO insights.
- Communication Tools: Slack or Microsoft Teams for staying in touch with clients, and Zoom for video meetings.
- Finance Tools: QuickBooks or FreshBooks to handle invoicing and keep your finances in check.
Having these tools in your arsenal will make your workflow smoother and more efficient, leaving you more time to focus on delivering great results for your clients.
Building a strong foundation might take some time and effort, but it’s absolutely worth it. With the right skills, a solid online presence, a clear niche, and the right tools, you’ll be well on your way to a thriving freelance digital marketing career. Ready to find those clients? Let’s dive into that next!
Finding and Securing Clients
Alright, you’ve got your skills, your online presence, and your tools all set up. Now comes the exciting part: finding and securing clients. This can feel a bit daunting at first, but don’t worry—I’ve got some tips to help you get started.
Networking and Building a Client Base
First up, networking. Yes, it’s a bit of a buzzword, but it really works. Start by reaching out to your existing network. Let friends, family, and former colleagues know you’re freelance digital marketing. You’d be surprised how many leads come from word of mouth.
Join online communities and forums related to digital marketing. Places like Reddit, LinkedIn groups, and industry-specific Facebook groups are great for connecting with potential clients and other freelancers. Don’t just join—participate! Share your knowledge, answer questions, and gradually, people will start to recognize your expertise.
Utilizing Freelance Platforms
Freelance platforms like Upwork, Fiverr, and Freelancer are fantastic places to find work, especially when you’re just starting out. Create a compelling profile that highlights your skills and experiences. Don’t forget to include any certifications and a portfolio of your best work.
When you’re bidding on projects, tailor each proposal to the specific client. Generic pitches are easy to spot and usually end up in the trash. Show that you’ve read their job description, understand their needs, and explain how you can help solve their problems. Personalization goes a long way!
Leveraging Social Media and Online Communities
Social media isn’t just for personal use—it’s a powerful tool for finding clients. Use platforms like LinkedIn, Twitter, and even Instagram to showcase your expertise. Share tips, case studies, and industry news to position yourself as a thought leader.
LinkedIn, in particular, is a goldmine. Regularly update your status with useful content, engage with posts from potential clients, and join LinkedIn groups related to your niche. You can also use LinkedIn’s search feature to find decision-makers in companies you’d like to work with. Don’t be afraid to send a connection request with a friendly, personalized message.
Creating Compelling Proposals and Pitch Strategies
When you get the chance to pitch your services, make it count. Start with a strong introduction that captures their attention. Clearly outline the problem they’re facing and how you can help solve it. Use data and case studies to back up your claims.
Be clear about what you’re offering. Break down your services and deliverables so there’s no confusion. And always end with a call to action—whether it’s scheduling a meeting, signing a contract, or simply agreeing to the next steps.
Building and Maintaining Client Relationships
Securing a client is great, but maintaining that relationship is gold. Good communication is key. Keep clients updated on your progress, be transparent about any challenges, and always meet your deadlines.
Don’t just disappear once a project is over. Follow up with clients to see how your work is performing and offer suggestions for further improvements. This shows that you’re invested in their success and can lead to repeat business or referrals.
Remember, freelancing is as much about building relationships as it is about delivering great work. Treat your clients well, and they’ll do the same for you.
So there you have it—some tried and true strategies for finding and securing clients. With persistence and a proactive approach, you’ll start building a solid client base in no time. Ready to dive into project management? Let’s keep going!
Effective Project Management
Congrats on landing those clients! Now comes the part where you deliver the goods: project management. Keeping your projects on track and your clients happy requires some savvy planning and organization. But don’t worry, I’ve got you covered with tips to help you manage your projects like a pro.
Setting Clear Expectations and Defining Project Scope
First things first, set clear expectations. Before you dive into any project, make sure you and your client are on the same page. Define the project scope clearly: what are the deliverables, deadlines, and key milestones? Outline everything in a contract or a project brief to avoid any misunderstandings later on.
Have a kickoff meeting to discuss the project details and ensure everyone understands their roles. This is also a great time to address any questions or concerns from the client. Clear communication from the start sets the tone for a smooth project.
Time Management Tips and Techniques
Time management is crucial in freelancing. You’re juggling multiple projects, so staying organized is key. Use a project management tool like Trello, Asana, or Monday.com to keep track of tasks and deadlines. These tools let you create boards, lists, and cards to visually organize your workflow.
Break down each project into smaller tasks and set deadlines for each one. This makes big projects feel more manageable and helps you stay on track. Use time-blocking techniques—dedicate specific blocks of time to different tasks. For example, you might spend the morning working on content creation and the afternoon on SEO tasks.
Don’t forget to schedule breaks. Working non-stop can lead to burnout, so make sure you take regular breaks to recharge.
Tools for Project Management and Collaboration
Speaking of tools, let’s talk about some must-haves for project management and collaboration:
- Trello/Asana/Monday.com: Great for organizing tasks and tracking progress.
- Slack: Perfect for quick communication with clients and team members.
- Google Drive/Dropbox: Ideal for storing and sharing files.
- Zoom/Google Meet: Essential for virtual meetings.
- Canva/Adobe Creative Cloud: For creating stunning visuals and graphics.
These tools will streamline your workflow and keep everything organized, so you can focus on delivering top-notch work.
Communicating Effectively with Clients
Effective communication is the backbone of successful project management. Keep your clients in the loop with regular updates. Depending on the project, this could be weekly or bi-weekly check-ins. Use these updates to share your progress, any challenges you’re facing, and the next steps.
Be honest and transparent. If you hit a roadblock or need more time, let your client know as soon as possible. It’s better to communicate issues early on than to surprise your client with delays at the last minute.
Make sure to listen to your clients, too. They might have feedback or changes they want to implement. Be receptive and flexible, but also manage their expectations. Sometimes, not all requests are feasible within the original scope and timeline.
Handling Revisions and Feedback Professionally
Revisions are a natural part of the process. Handle them professionally and without frustration. When you receive feedback, review it carefully and ask clarifying questions if needed. Understand what the client wants and make the necessary changes promptly.
Set boundaries for revisions in your initial agreement. Specify how many rounds of revisions are included and what constitutes a major change. This helps manage client expectations and prevents scope creep.
Always respond to feedback politely and thank your clients for their input. It shows that you value their opinion and are committed to delivering the best possible results.
By mastering these project management skills, you’ll ensure that your projects run smoothly, your clients stay happy, and your freelance business thrives. Ready to tackle financial management? Let’s dive into that next!
Financial Management for Freelancers
Managing your finances might not be the most exciting part of freelancing, but it’s definitely one of the most important. Good financial management ensures you get paid on time, save for taxes, and keep your business running smoothly. Let’s break down the essentials to help you stay on top of your money matters.
Setting Your Rates and Creating Pricing Packages
First things first, let’s talk about setting your rates. This can be tricky, especially when you’re starting out. Research what other freelancers in your niche and with similar experience are charging. You can check out rates on platforms like Upwork or industry-specific forums.
Decide if you want to charge hourly, per project, or offer retainer packages. Hourly rates are straightforward, but they can sometimes limit your earning potential. Per-project rates are great for clearly defined tasks, while retainers provide steady income for ongoing work.
Don’t undersell yourself. Consider your experience, skills, and the value you bring to clients. It’s okay to start a bit lower to build your portfolio, but make sure to increase your rates as you gain more experience and testimonials.
Budgeting and Managing Your Income
Budgeting is crucial to ensure you’re making enough to cover your expenses and save for the future. Start by listing all your business and personal expenses. This includes everything from software subscriptions and marketing costs to rent and groceries.
Track your income and expenses using tools like QuickBooks, FreshBooks, or even a simple Excel spreadsheet. This helps you see where your money is going and identify areas where you can cut costs.
Remember to set aside money for taxes. As a freelancer, you’ll need to pay self-employment taxes, which can be a significant chunk of your income. A good rule of thumb is to set aside about 25-30% of your earnings for taxes. Consider opening a separate savings account just for tax savings to avoid any unpleasant surprises when tax season rolls around.
Importance of Contracts and Legal Considerations
Contracts are your best friend in freelancing. They protect you and your clients by clearly outlining the terms of your agreement. Your contract should include the scope of work, deadlines, payment terms, revision policies, and what happens if either party needs to terminate the agreement.
There are plenty of contract templates available online, but it’s a good idea to have a lawyer review your contract to ensure it covers all the bases. This small investment can save you a lot of headaches down the line.
Make sure to also consider legalities like registering your business, getting the necessary licenses, and understanding the tax regulations in your area.
Invoicing and Payment Tracking Tools
Getting paid on time is crucial for your cash flow. Use professional invoicing software like QuickBooks, FreshBooks, or Wave to create and send invoices. These tools often come with templates, automatic reminders, and tracking features to make sure you never miss a payment.
Clearly state your payment terms on every invoice. Common terms are “Net 30,” which means the client has 30 days to pay, but you can set shorter terms if you prefer. Include details like your payment methods, late fees for overdue payments, and a thank you note—it’s a nice touch that can encourage timely payment.
Tax Considerations and Financial Planning Tips
Taxes can be daunting, but they’re manageable with a bit of planning. Keep track of all your income and expenses throughout the year. Save all your receipts and keep digital copies of your invoices and bank statements.
Consider working with an accountant, especially if you’re new to freelancing. They can help you navigate tax deductions, quarterly tax payments, and ensure you’re compliant with tax laws.
Plan for the future by setting financial goals. Whether it’s saving for a vacation, building an emergency fund, or planning for retirement, having clear goals helps you stay motivated and on track. Look into retirement accounts specifically designed for freelancers, like a SEP IRA or a Solo 401(k).
With a solid financial plan in place, you’ll have peace of mind knowing your business is financially healthy. Ready to keep learning and adapting? Let’s move on to continuous learning and staying updated in the ever-evolving world of digital marketing.
Continuous Learning and Adaptation
Alright, so you’re rocking your freelance digital marketing business, but here’s the thing: this industry moves fast. Staying ahead of the curve means committing to continuous learning and adapting to new trends. Don’t worry—it’s easier (and more fun) than it sounds. Let’s dive into how you can keep your skills sharp and stay relevant.
Keeping Up with Digital Marketing Trends and Updates
The digital marketing landscape changes at lightning speed. Algorithms get updated, new tools emerge, and consumer behaviors shift. To stay on top, make it a habit to regularly read industry blogs and news. Websites like Moz, HubSpot, and Search Engine Journal are great places to start. Subscribe to newsletters, so the latest updates land right in your inbox.
Social media is another fantastic resource. Follow thought leaders on Twitter and LinkedIn. Join relevant groups where professionals discuss the latest trends and share insights. These platforms can be gold mines for real-time information and peer advice.
Participating in Webinars, Workshops, and Courses
Online learning is more accessible than ever. Webinars and workshops are excellent for diving deep into specific topics. They’re often interactive, allowing you to ask questions and network with other attendees. Websites like SEMrush, Hootsuite, and Google often host free webinars.
If you’re looking to expand your skillset or earn new certifications, check out online courses on platforms like Coursera, Udemy, and LinkedIn Learning. These courses cover everything from advanced SEO techniques to mastering Google Ads. Many are self-paced, so you can fit them into your schedule easily.
Joining Professional Organizations and Attending Industry Conferences
Joining professional organizations can provide a wealth of resources and networking opportunities. Groups like the American Marketing Association (AMA) or the Digital Marketing Institute (DMI) offer access to exclusive content, forums, and events.
Industry conferences are also worth considering. They can be a bit of an investment, but the benefits are huge. You get to hear from top experts, participate in hands-on workshops, and meet potential clients and collaborators. Plus, they’re a great way to recharge your creative batteries. Look out for events like MozCon, Content Marketing World, and Social Media Marketing World.
Networking with Other Freelancers for Support and Collaboration
Networking isn’t just for finding clients—it’s also for finding support. Connect with other freelancers to share tips, vent about challenges, and even collaborate on projects. Online communities like Freelance Fridays on Twitter, Facebook groups, and LinkedIn groups are great places to start.
Consider forming a mastermind group—a small, dedicated group of freelancers who meet regularly (virtually or in person) to discuss goals, share advice, and hold each other accountable. These groups can provide invaluable support and insight, helping you grow both personally and professionally.
Experimenting and Adapting
Finally, don’t be afraid to experiment. Digital marketing is all about testing and iterating. Try new tools, experiment with different strategies, and track your results. What works for one client might not work for another, so being adaptable is key.
Stay curious and open-minded. Sometimes, the best ideas come from the most unexpected places. Keep learning, stay engaged with the community, and embrace change.
By committing to continuous learning and adaptation, you’ll not only stay relevant in the ever-evolving world of digital marketing, but you’ll also keep your work exciting and fulfilling. Ready to balance work and life while staying productive? Let’s dive into that next!
Balancing Work and Life
Freelancing offers a ton of flexibility and side hustle. but it can also blur the lines between work and personal life. Balancing the two is crucial for maintaining your sanity and avoiding burnout. Let’s chat about some practical tips to help you enjoy the best of both worlds.
Setting Boundaries to Avoid Burnout
First things first, set some boundaries. It’s easy to fall into the trap of working all the time, especially when your office is just a few steps away from your bed. Establish clear working hours and stick to them. Let your clients know your availability upfront, so there are no surprises when you don’t respond to an email at 10 PM.
Create a dedicated workspace if you can. It doesn’t have to be a fancy office—just a spot where you can focus. When you’re in that space, it’s work time. When you leave, it’s personal time. This physical separation can help you mentally switch gears.
The Importance of Taking Breaks and Self-Care
Breaks are your best friend. Working non-stop isn’t just exhausting—it’s counterproductive. Schedule regular breaks throughout your day. Use techniques like the Pomodoro method (25 minutes of work followed by a 5-minute break) to keep your energy levels up.
Don’t forget about self-care. This isn’t just a trendy buzzword—it’s essential. Make time for activities that help you relax and recharge, whether it’s going for a walk, reading a book, or meditating. Exercise is also fantastic for keeping stress levels down and boosting your mood.
Tips for Maintaining a Healthy Work-Life Balance
Maintaining a healthy work-life balance is all about finding what works for you. Here are some tips:
- Plan Your Day: Start your day with a clear plan. Prioritize tasks, set achievable goals, and stick to a schedule. This helps you stay focused and productive.
- Unplug After Work: Once your workday is over, unplug. Turn off email notifications and resist the urge to check your work messages. This time is for you to relax and unwind.
- Set Personal Goals: Just like you set professional goals, set personal ones too. Whether it’s learning a new hobby, spending more time with family, or traveling, having personal goals keeps your life balanced and fulfilling.
- Learn to Say No: It’s tempting to take on every project that comes your way, but it’s important to know your limits. Don’t be afraid to say no to projects that don’t align with your goals or that overload your schedule.
Finding Time for Personal Development and Hobbies
Balance isn’t just about work and rest—it’s also about growth. Make time for personal development. Maybe there’s a skill you’ve always wanted to learn or a hobby you’ve wanted to pick up. Now’s your chance!
Set aside some time each week for activities that enrich your life. This could be anything from taking a cooking class to learning a new language. Personal development doesn’t just make you a more well-rounded person; it can also boost your creativity and productivity in your professional life.
Building a Support System
Last but not least, build a support system. Freelancing can sometimes feel isolating, but you don’t have to go it alone. Connect with other freelancers, join support groups, and lean on friends and family. Having people to talk to and share experiences with can make a huge difference.
Balancing work and life as a freelancer is a continuous process. It might take some trial and error to find what works best for you, but with a bit of effort and mindfulness, you can create a lifestyle that’s both productive and fulfilling. Ready to get inspired by some success stories? Let’s move on to the next section!
Real-Life Success Stories and Inspirations
Alright, let’s talk about some real-life success stories to give you a boost of inspiration. There are countless freelancers out there who’ve made it big in digital marketing, and their journeys can provide valuable insights and motivation for your own path. Let’s dive into a few stories that highlight different aspects of thriving in this field.
The SEO Guru: Neil Patel
You’ve probably heard of Neil Patel—he’s one of the biggest names in freelance digital marketing. But did you know he started as a freelancer? Neil began by offering SEO services to small businesses. His knack for understanding search algorithms and his relentless pursuit of learning helped him stand out. Over time, he built a personal brand that’s synonymous with SEO excellence.
What can you learn from Neil? The importance of continuous learning and specialization. Neil didn’t try to master every aspect of digital marketing at once. He focused on SEO, became an expert, and then expanded his knowledge to other areas.
The Social Media Maven: Jenna Kutcher
Jenna Kutcher is a prime example of turning passion into profit. She started as a wedding photographer but soon realized the power of social media for growing her business. She leveraged Instagram to build a loyal following and transitioned into teaching others how to do the same. Now, she’s a successful digital marketer, podcast host, and educator.
Jenna’s story shows the power of personal branding and leveraging social media. By sharing her journey authentically, she connected with her audience on a deeper level and turned followers into clients.
The Content Queen: Ann Handley
Ann Handley is a pioneer in content marketing. She’s the Chief Content Officer at MarketingProfs and a bestselling author. Ann started her career in journalism, which honed her skills in storytelling and content creation. She transitioned into digital marketing and used her writing prowess to help businesses create compelling content.
Ann’s journey highlights the importance of quality content and storytelling. Her ability to craft engaging narratives set her apart in a crowded market. It’s a great reminder that whatever your background, your unique skills can be a huge asset in digital marketing.
The Email Marketing Expert: Val Geisler
Val Geisler carved out a niche in email marketing and became a go-to expert in the field. She started freelancing by offering email marketing services to small businesses and startups. Her focus on customer retention and engagement through email helped her build a strong portfolio and client base.
Val’s success underscores the value of specializing in a niche. By becoming an expert in email marketing, she established herself as a trusted resource for businesses looking to improve their email campaigns.
The Versatile Freelancer: Jay Acunzo
Jay Acunzo has worn many hats—journalist, digital marketer, podcast host, and public speaker. He’s known for his unconventional approach to content and marketing, always pushing the boundaries of creativity. Jay’s career shows that freelancing doesn’t have to be linear. Embracing different roles and continuously evolving can lead to unique opportunities.
Jay’s story is a testament to the power of creativity and adaptability. By not sticking to a single path, he’s been able to innovate and inspire others in the digital marketing space.
Takeaways
These success stories share a few common themes: continuous learning, specialization, personal branding, and the courage to follow one’s passion. Whether you’re just starting or looking to take your freelance career to the next level, these principles can guide you.
Remember, every freelancer’s journey is unique. Take inspiration from these stories, but don’t be afraid to carve your own path. Stay curious, keep learning, and most importantly, believe in your potential. Ready to wrap things up? Let’s move to the final section!
Conclusion: Your Journey Begins Here
And there you have it—your guide to thriving in freelance digital marketing! We’ve covered everything from building a strong foundation to finding clients, managing projects, and balancing work and life. You’re armed with tips, strategies, and real-life success stories to inspire you on your journey.
Now, it’s time to take action. Dive in, experiment, and don’t be afraid to make mistakes. Freelancing is all about learning and adapting along the way. Trust in your skills, embrace challenges, and keep pushing yourself to grow.
Remember, success doesn’t happen overnight. It takes dedication, perseverance, and a willingness to step out of your comfort zone. But with the right mindset and a bit of hustle, you can achieve your goals and create a thriving freelance business that brings you joy and fulfillment.
So, what are you waiting for? Whether you’re just starting out or looking to level up your freelance game, your journey begins now. Go out there and make your mark on the digital marketing world. The possibilities are endless, and the only limit is your imagination.
Here’s to your success as a freelance digital marketer. Cheers to the adventures that lie ahead!